We’ve been getting a lot of questions lately from our community with regards to the best ways to legitimately drive traffic to your blog. The BlogGlue team will be putting on a webinar on Thursday, January 26th at 9am PST (10am MST, 12pm EST). We will be discussing optimization for [...]
Why We Started Arkayne
Necessity is the mother of invention, that rule is not an exception in the case of Arkayne. As bloggers, published authors, and SEO experts the Arkayne team has built a world class content recommendation engine to help content creators find each other’s work on the web. We have a plan in place to link everyones’ similar content (yours included) together all over the web for a better audience experience. Imagine a web where Arkayne takes care of distributing your content so you have more time to create it.
Almost everyone online today has gone through the pain of SEO optimization, link building, and social promotion to get their voice heard. Think of the hours spent contacting bloggers for a link or a review. Remember the daily optimization of keywords and obsessive checking of page ranks. Look back at the night long community and forum building sessions. That sinking feeling in your stomach is the realization that you’re only human and all you really want to do is write. These audience building steps are a real and necessary evil for many content creators on the web today. Its a competitive world out there and there are no shortcuts, but there is a way of making things less about hype and glitz and more about the content.
How can I bring an audience to my online content significantly easier without sacrificing control or quality? That question has kept many of us at Arkayne up countless nights for years. In a perfect world content is king and getting an audience is as simple as:
- You publish the content.
- The right people, sites, and communities find that content.
- You control how and where your content is shown.
- You spend less time on numbers 2 and 3 than on number 1.
After years of personal experience and many interviews with bloggers, published authors, and SEO experts we realized that content is king but the key step in getting that content seen is finding the right people, sites, and communities find that content (step 2). Current methods of manual promotion through SEO optimization, link building, and social promotion simply do not scale. So we took the entire process of content creation and sharing back to formula.
What we came up with was a social, niche aware, content clustering, cross linking, super-cloud-computing website called Arkayne. In a nutshell, the service analyzes your content (not your keywords, more on that later…) and literally finds other pages, posts, and articles online that fit the same topic, genre, and style of your article. We then give you a list of pages and articles that you can follow just like on Twitter. The more people you follow the greater your chances of getting followed, especially if your content is good. All this happens in a website plugin that provides direct site- to-site SEO compliant links that are approved by you. We’ve boiled finding the right people, sites, and communities down to something as simple as creating good content and a one time install of the Arkayne plugin.
Now you can sign up for Arkayne, drop a simple WordPress, Joomla, Movable Type, Type Pad, or Blogger plugin into your site and start focusing on creating content, leave the rest up to Arkayne.

