We’ve been getting a lot of questions lately from our community with regards to the best ways to legitimately drive traffic to your blog. The BlogGlue team will be putting on a webinar on Thursday, January 26th at 9am PST (10am MST, 12pm EST). We will be discussing optimization for [...]
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Using Social Networks
Over the past few years, Social networking sites like Facebook and Twitter have become the best way to reach new customers and build brand loyalty. As a result, marketing teams have taken notice and are always trying to use social media in new and innovative ways. In the past, the most important target market has been the 18-35, however this has begun to shift to a younger age range, Generation Y in particular. Why? today teens are spending more money and have more influence than ever. With this new foes on social networks, it is no coincidence that 96% of Generation Y has joined a social network.
This week I saw one of the most innovative uses of social networking to date, and unless you have been under a rock you watched at least a half dozen of the “old Spice” personalized video responses. As we have talked about numerous times, for marketers, the main goal of social media is to interact with your fan base and attract new customers without trying to sell to them. In the past many did this by providing information with videos and blogs, but Old Spices use of personalized responses from their spokesman achieved more traction in a shorter period of time for a number of reasons. Not only were people talking about this campaign on these networks, but it also gave them a reason to talk about it more in hopes of getting a response. Also, the responses were actually really funny and original.
Once this campaign took hold, it attracted a number of different celebrities including Ellen Degeneres, Alyssa Milano, Perez Hilton, and even popular tech websites like Gizmodo and G4tv.com This is a perfect example of how a company can do something funny, interesting, fresh, and stir up a lot of buzz with just a few writers, a video camera. Also, I have to give props to maybe the hardest working man in Hollywood these past few days, Isaiah Mustafa who had to hang around on set in a towel pretty much all day and night.
Here are a few of our favorites.
Here is the whole Alyssa Milano Saga
More from BlogGlue
BlogGlue Recommends
- Using Social Media in an Awareness Campaign (Josh S Peters)
- Privacy and Social Networks (MikeHanbery)
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A Special Treat to Celebrate a New Year
At BlogGlue we’ve been working hard to improve your experience and scale our service to accommodate all the new members joining our growing community! This is just the beginning of many improvements we have planned for the coming year. In addition to a new look, we invite you to watch a [...]
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Get Trusted Partners, Good Links Will Follow
Using BlogGlue to improve new visitors is simple, just connect with trusted partners. The first few partners you choose are critical in establishing your brand. Pick just a few good ones and let the partner invites from other bloggers pour in.
What makes a good partner? When you [...]