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Understanding SEO, What Am I Doing?

With an Arkayne Pro+SEO account, users enjoy unlimited access to the SEO analyzer which helps them optimize each post before they publish.  One of the most common questions we get about the SEO analyzer is ‘what is it analyzing?’  To put it into perspective, lets look at a search result.

search resultsTitles

The first thing that the SEO analyzer looks at is your articles title.  In the above image, an arrow is pointing at the articles title.

 

Descriptions

Your articles description is the second section the SEO analyzer will look at, this is displayed inside of the red box.


Content

To make sure that your titles and descriptions are relevant, the SEO analyzer will then lok at your content and give you feedback on where you could make improvements.


Why Titles, Descriptions, and Content?

These are the three areas that search engines scan when they crawl a page, and having consistency in these three areas is the cornerstone of a well optimized site.  Using the SEO analyzer in conjunction with the Arkayne keyword tool allows you to track keywords that you would like to rank higher for on search to ensure you are using them.