We’ve been getting a lot of questions lately from our community with regards to the best ways to legitimately drive traffic to your blog. The BlogGlue team will be putting on a webinar on Thursday, January 26th at 9am PST (10am MST, 12pm EST). We will be discussing optimization for [...]
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The Top Tools For Promoting Your Blog
You’ve joined the others and have created a blog. It is time to tell the world about your online journal. There are a number of different tools that can be used to get your blog visibility on the web. Remember not just to promote your blog when you are just starting out. Ongoing promotion is also essentail to your success.
Initial Steps to Promote your Blog
- Set Up a Feedburner Account
Feedburner (purchased by Google in 2007) allows you to manage your blog’s RSS feeds, provides tracking data, and enables you to allow email subscriptions to your feeds which can significantly increase the number of subscribers to your blog.
- Make Sure It’s Easy to Subscribe to Your Blog via RSS
A link to your RSS feed as well as a widget to allow users to subscribe to your feeds via email should be prominently displayed on your blog, above the fold.
- Register Your Blog with Blog Search Engines
Register your blog with Technorati, Google Blog Search, Bloglines, and other Blog search engines.
- Submit Your Blog to Blog Directories
Submit your blog to the top blog directories. Be careful not to submit to directories that might be considered “link farms” by Google.
- Announce your Blog
Post an announcement of your blog to subject-matter-related forums. Most forums have an “Announce” section where you can do this.
- Add a blog feed to your Facebook page
Create a feed of your blog into your Facebook Fan (aka Business) Page. This is easily done and creates another channel where your Facebook fans can read your blog posts and comment on your posts inside Facebook.
Ongoing Blog Promotion
- Post Regularly, on a Schedule, and Set Expectations
The Web is littered with abandoned blogs, the artifacts of good intentions not followed through. In order to build a dedicated roster of subscribers, it’s essential that you post on a schedule that is at least somewhat predicable. Whether it’s three times a day or twice a month, you need to set expectations. Obviously, the more frequently you post quality content, the more your blog will attract attention and subscribers.
- Inform Blog Search Engines and Directories of New Posts
Once you’ve submitted your blog to the blog search engines and directories, you will need to let them know when you’ve published new content, by “pinging” them.
- Comment on Other Blogs
Visit other blogs and add comments — useful comments that contribute to the conversation, not just link-dropping comments such as “Great post! Thanks!” You want to find the sites and communities where conversations around your topic are already happening, familiarize yourself with the space, then establish a presence via useful comments.
- Use Twitter
Use Twitter to announce new posts. However, make sure your tweeting is as much about your industry as it is about you! Shameless self-promotion on social media is a doomed strategy. People follow those who provide news and information pertaining to subjects in which they’re interested, not those who are just promoting themselves. If you over-promote, your efforts will fail.
These are just a few ways that you can start promoting your blog without a lot of effort. Remember, the results won’t happen overnight, but with time, you’ll be able to build up a regular audience that will keep returning to your site or subscribing to your feed every day.
More from BlogGlue
BlogGlue Recommends
- 10 Ways To Increase Traffic To Your Blog (Brandon Hann)
- The Keys to Rapid Blog Content Creation (StayOnSearch)
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A Special Treat to Celebrate a New Year
At BlogGlue we’ve been working hard to improve your experience and scale our service to accommodate all the new members joining our growing community! This is just the beginning of many improvements we have planned for the coming year. In addition to a new look, we invite you to watch a [...]
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Get Trusted Partners, Good Links Will Follow
Using BlogGlue to improve new visitors is simple, just connect with trusted partners. The first few partners you choose are critical in establishing your brand. Pick just a few good ones and let the partner invites from other bloggers pour in.
What makes a good partner? When you [...]
Great tips Trevor and valuable info for my newbie bloggers! Mind if I share some of it with my PaysonWeb readers? I promise to give you credit and maybe some link juice too;)
Feel free to share them! Glad you liked the write-up!
Good advice. I am working on trying to get my blogs more popular. These tips are going to come in handy. Thanks.
These are great tips. I love it because not many include advise about creating regular posts. Many talk about submission to search engines, directories and link building. It's rare that someone actually pay close attention to content. Thanks for that.
Very Interesting!
Thank You!
Hello,
I'd like to speak to someoone regarding us doing business together! Please call me at 702-595-2831 or 866-269-0866 or feel free to visit my website at
Hi,
Not a problem, in case anyone wants to reach out to us you can ring me ( Paul ) direct at 602-214-7285 or go through our contact form: http://www.blogglue.com/contact/
Thanks
Great checklists
Very very cool.
Great tips, all things I regularly do with my blogs but the feedburner idea. I had actually never used feedburner and am now looking into adding it to my promotional arsenal
Hi,
If you haven't already consider enabling the social media publish option in your BlogGlue profile. It will push your content to FaceBook and Twitter with related posts. Instead of just mentioning your posts we actually mention some of your partners so you get better re-tweets.
Let me know haw that works out for you.