A WordPress blog or website is a great way of interacting wit your online customers. Its also a great way to suddenly have a second full time job.  How do you avoid loosing focus and ending up with an ineffective WordPress marketing campaign?  Its easier than you think…

Getting the highest marketing effect per hour of blog maintenance is key.  Having WordPress is the first step, its a simple to use, cost and time effective content platform.  The next step is to have an effective marketing platform around that content.  Thats where plugins come in, choose them wisely and you multiply the customer reach of every post you publish.

The secret sauce of many effective marketers is leveraging the same content across multiple channels.  In most cases thats Twitter, Facebook, blogs, email, search, and comments. If you can effectively cover those bases using a handful of plugins you’ve achieved marketing.  If you can get all these channels to work together you’ve achieved marketing nirvana.  You are exposed to this marketing strategy every day. Ever notice how Twitter messages point to blogs that ask you to subscribe to their email updates… yeah thats not an accident.

So how do you create marketing opportunities on Twitter, Facebook, blogs, email, search, and comments with the least effort possible? Choose plugins that value your time and make things simpler.  There are many plugins out there that create lots of work, very few create effective marketing while minimizing lots of work.  In the end its your content and the posts you write that draw customers.  Once you write a post here are the minimum essential plugins that will market that post for you most effectively with the least time invested:

	Arkayne Socialize	Markets your WordPress site across the web through blogs, Twitter, and Facebook.
	Disqus Commenting System	Social commenting system gives your site more exposure and tracks comments via email.
	Google XML Sitemaps	Submits and maintains your site on Google, everyone else will pick it up from there.
	MailChimp	Allows your visitors to subscribe to your news letter for better engagement.

Imagine now that you write are about to publish a post, here’s how the plugins help:

Before publishing you click “Test Now” provided by the Arkayne plugin. You quickly do an SEO audit, make adjustments, and ensure you are using the keywords you picked when setting up your campaign.

Based on the SEO suggestions from the Arkayne Plugin you update the title, description, and excerpt . Now your post is now search engine optimized.

You click publish… and the marketing machine hums to life.

The Google Sitemap plugin updates your sitemap automatically. Next time Google, Bing, or any other search engine crawls your site, your new post is ready for them.

Arkayne starts linking your content with other blogs across your network of recommended bloggers. Links to your site start appearing all over the web at the bottom of highly relevant posts.

You click the “Share Now” button within WordPress and the Arkayne plugin opens a Twitter message window where you customize a short Tweet. Arkayne then sends that tweet to your Twitter followers linking to a few other pages on your site along the way.

Twitter visitors as well as readers from your partner sites and people searching for your post click into your site where the MailChimp plugin gives them the opportunity to subscribe to your blog. You start collecting emails you can use to send more information to readers of your blog, even offer products or services.

Some of of the users from Twitter sign up for email, some of the visitors from other blogs follow you on Twitter and the cycle continues with each new post.

The total time invested here is the time it takes to write a well thought out post. The marketing machine built out of these minimum essential plugins does the rest.

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