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Upcoming BlogGlue Webinar: Top 7 Ways to Drive Traffic to Your Blog

We’ve been getting a lot of questions lately from our community with regards to the best ways to legitimately drive traffic to your blog.  The BlogGlue team will be putting on a webinar on Thursday, January 26th at 9am PST (10am MST, 12pm EST).  We will be discussing optimization for SEO, building cross-links with partners, as well as driving traffic from social media.  The price is unbeatable, FREE! Sign up now https://www3.gotomeeting.com/register/716594134

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Targeting Keywords To Rank Higher On Search

While Arkayne’s related links do not use keyword tagging, this is exactly what search engines will use when figuring out what your site is all about. Because of this, if you want to drive new traffic/leads from search engines it is important that every section of your site is optimized.  To help you do this, Arkayne does give you tools, however first you need to figure out what you should be optimizing for.

Identify your keywords

Identifying the keywords that will be best for your SEO should be your first step.  When coming up with a list, try typing your keyword candidates into google to see who else ranks for them.  Also, keep in mind the “long tail” and try and get creative with the keywords you choose.  Although they might get half of the searches than the more popular words, they are much easier to rank for.

Input your target keyword list

From your Arkayne back end, under the SEO tab, select “Target Keyword List”.  Here, you can enter the keywords that you are trying to optimize for, you will even get recommendations for other keywords .  Once your keywords have been analyzed, when running an SEO analysis on your post, Arkayne will check to ensure that you are using your target keywords in your titles, descriptions, and content; the most important parts of SEO.

Arkayne Target Keywords

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Understanding SEO, What Am I Doing?

With an Arkayne Pro+SEO account, users enjoy unlimited access to the SEO analyzer which helps them optimize each post before they publish.  One of the most common questions we get about the SEO analyzer is ‘what is it analyzing?’  To put it into perspective, lets look at a search result.

search resultsTitles

The first thing that the SEO analyzer looks at is your articles title.  In the above image, an arrow is pointing at the articles title.

 

Descriptions

Your articles description is the second section the SEO analyzer will look at, this is displayed inside of the red box.


Content

To make sure that your titles and descriptions are relevant, the SEO analyzer will then lok at your content and give you feedback on where you could make improvements.


Why Titles, Descriptions, and Content?

These are the three areas that search engines scan when they crawl a page, and having consistency in these three areas is the cornerstone of a well optimized site.  Using the SEO analyzer in conjunction with the Arkayne keyword tool allows you to track keywords that you would like to rank higher for on search to ensure you are using them.

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