The Arkayne team is proud to announce the public release of our first of many products to come, the Arkayne Plugin. It’s been about a year since Arkayne was founded and the progress we have made since then has been remarkable. While our products and services might be somewhat different from what we had originally planned, like in most young companies, but our core mission stays intact. That mission is to provide the most effective means of drawing an audience to your content.

See the original PR release below:

SCOTTSDALE, Ariz.–(BUSINESS WIRE)–Arkayne, Inc., a developer of interactive marketing software that helps businesses improve their online performance and content strategy, announces the general availability (GA) of its first solution. The Arkayne Plugin is an automated Software as a Service (SaaS) application that funnels Web site visitors to each business’ desired conversion. The Arkayne Plugin works by linking site visitors from one Web page to others within a single Web site, or a customer-designated network of sites, by displaying links that are relevant to what they are reading in highly visible places on the page. This provides a more meaningful experience for site visitors, which makes them stay longer, engage more, convert more often, and ultimately create higher value and monetization.

“We spend a lot of time building this great content with our clients and until now didn’t have an automated way to connect it all that was also intelligent and improved the conversion factor,” said Joe Pizzimenti, Principal of Bigfish, an interactive marketing agency. “This Plugin empowers us to help our clients achieve a better ROI. This, in turn, makes our agency abundantly more valuable to our clients.”

Nicholas Aretakis, CEO of Arkayne, comments, “When we engage with agencies and their clients to evaluate content strategy, one of the key components is tying together all of their content in a way that maximizes exposure and monetization. We created the Plugin with this core challenge in mind, and every business’ desire to effectively drive site visitors through the most relevant content to a meaningful conversion.”

The Arkayne Plugin works by driving visitors from an article, blog post or other piece of online content, such as a sports column, to a potential related conversion, like tickets to an upcoming game. Web site owners now have an effective way to convert traffic, or bring about new monetization streams not previously available.

The Arkayne Plugin has the following key features and benefits:

• Automatically analyzes content and determines relevancy
• Generates and delivers relevant links between Web pages, articles, blog posts and other online content
• Increases visitor time on Web sites and improves stickiness of site content
• Increases relevant and unique visitor traffic
• Directs viewer traffic to revenue-generating points
• Connects with “trusted” partner sites, including bloggers, that are selected by the user

In upcoming weeks, Arkayne will launch another product, the Arkayne Diagnostics. This solution is aimed at giving businesses ultimate visibility into their content strategy and how it stacks up to their competitors, partners and target audiences.

Via [Business Wire]